I am a Marketing Consultant with 17 years of experience. I have a strong ability to quickly grasp complex business issues, optimise operations and create growth opportunities. I do this by achieving business objectives through smart, customer-focused multichannel initiatives.
I spearheaded a homegrown advertising agency and have successfully increase the growth of many multinational and local companies. In my agency, I worked alongside MDs, CEOs and CMOs of corporations, and while I added value to the working relationship, I also learned much from them.
We helped clients formulate marketing plans and strategies, and also helped them execute the plans across different platforms/channels such as advertising, digital marketing. experiential marketing, PR, CRM and etc.
Some of the clients I have worked with:
Standard Chartered Bank
United Overseas Bank
Pacific Coffee Company
I’ve also co-founded a technology startup, and upon taking on the marketing role, reduced CAC by 50%, quadrupled the organic traffic and doubled the revenue in just one year.
I have worked both as a CMO in a business and in an advertising agency, so I easily combine strategic thinking and operational realities. I know how to reach your audience online and offine, and it is essential for companies to know how to do both well.
After many years of working with large companies, I saw a clear opportunity to help SMEs to accelerate their growth using the same strategies that worked so well for me with the big brands. While what works for big brands doesn’t always work for yours – but you’ll benefit by applying the same principles of marketing. Working hands-on with companies of up to 100 million revenue range allowed me to see how valuable those principles can be, when tailored to a smaller company’s needs.