10 over years of varied strong communication and hands-on leadership experience in the fields of marketing and communications as well as media relations and event management.
Yellow Pages Australia (Sensis Pty. Ltd.)
Ø Planned out advertising/ marketing campaigns and pitched it to clients of various industries. This includes both online and offline marketing mediums such as SEO/SEM, Social media as well as print advertising.
Ø Organized and co-ordinated press conferences between local and international media as well as new product launches and media appreciation events.
Ø Co-ordinated interviews for print/radio/television media with leading Bollywood actress and Longines Ambassador Aishwarya Rai. In addition, I supervised and facilitated the opening of the Longines Flagship store in Kuala Lumpur’s largest high-end retail outlet, Pavillion.
Ø Supervised and edited written work of Acer senior executives and assisted in organizing and liaising with third party contractors for new product launches and media gatherings.
Ø Proposed new marketing ideas and activities to the clients and organising various marketing events (eg. new product launches, CSR campaigns;‘Hydrate, Tag N Go’ and ‘Rollin Coolin’ as well as educational programmes for pre-schoolers; ‘Ban Ban Drink Water’ campaign).
KL Business Club
Ø Served as the secretariat team for top Malaysian business owners/founders (eg. Shangri-La group, JP Morgan, Westports, Malaysian Airlines, Astro, Media Prima Group as well as the Prime Minister’s office).
Ø Hosted a delegation of 10 leading Australian businessmen (April 2008).
Ø Organised an Evening with former Prime Minister, Abdullah Badawi (Feb ‘09).
Ø Organised a Fireside Chat with Minister Mentor of Singapore, Lee Kuan Yew (June 2009).
Ø Organised and accompanied a delegation of top KLBC members to Manila, Philippines in conjunction with the ASEAN 100 Leadership Forum.
Ø Organised and accompanied a delegation to Bangkok including a Dialogue with the Hon. Abhisit Vejjajiva, Prime Minster of Thailand (Oct 2009).
Ø Organised and accompanied a delegation to Singapore in conjunction with the APEC CEO Summit 2009 (Nov 2009).